Startup Playbook

What’s the best way for a startup to compete with large companies when hiring top talent? How does someone reach outside their own network to source diverse candidates? To speak on some of these topics and more, Jeremy Vandehey, CEO of Disco, shares advice on how to hire an outstanding team. This is the first episode of Startup Playbook, a new series from the All Turtles podcast about how startup founders and product creators tackle some of entrepreneurship’s biggest challenges.

An organization’s leadership can make or break the success of the entire team. In entrepreneurship, a CEO has three main responsibilities: setting the vision, building the team, and ensuring that there is enough money to operate. But there is a lot more to managing success. Eugenia Kuyda is the CEO of Replika, an All Turtles product, and through her story of overcoming seemingly insurmountable obstacles, she shares invaluable wisdom for developing a long-lasting leadership philosophy.

Developing a solid pitch takes work, but it’s a necessary process because building any kind of product requires funding. To get that money, you have to talk to people. Mursal Hedayat, cofounder and CEO of Chatterbox, knew she had a good product idea when she noticed that hardly any of the people solving problems for the refugee community were refugees themselves. But to convince others that her product deserved investment, she has had to perfect her pitch.

When it comes to entrepreneurship, are two heads really better than one? Cofounders should have complementary skills, values, and aspirations; a strong partnership will serve as the foundation for building impactful products. But finding someone who has those traits, and learning to work alongside them, is a process. Thankfully, Tania Abedian Coke and Kevin Hsu — the cofounders of Tellus — have some guidance in this episode of the Startup Playbook series.

Product creators who listen to customer feedback gain valuable insight into the needs of users. Yet people who do not use the product, or have any intention of doing so, may also have thoughts and opinions about it. Sometimes, those comments will be constructive, but not always. Non-customer feedback is a is something that the CEO of Spot deals with regularly, and she’s learned how to make the most of it.

A crash landing in a famous soccer coach’s backyard. A middle-of-the-night bolt of inspiration. An explosion of pink smoke. These memorable moments punctuated Sunflower Labs’ hardware development process as they built their multi-component drone security system. In sharing the story of how they built their hardware product, they share tips — like the importance of fully understanding what problem you’re solving and the need for tireless testing — that apply to any entrepreneurial endeavor.

What does thoughtful and effective product design look like? Sift, a news therapy app, is a prime example — it manages to be both therapeutic and informative because of the thoughtful design choices of its creators. Chris Ploeg and Gabe Campodonico, Sifts cofounders, built this product as a response to the outrage- and anxiety-inducing news cycle, and in this episode they share the details of their design process from ideation to feedback collection.

Knowing how to outpace competition is a difficult yet essential part of entrepreneurship. For a new startup, larger competing companies may have more resources, more employees, or more brand recognition. Yet there are strategies small product teams can employ to effectively take on competition. Matt Schlicht, CEO of Octane AI, has developed a methodology that has worked for his team, the cornerstone of which is focusing on a vertical.